Corporate video production is not just about documenting a product launch
In Singapore, there are plenty of options available when it comes to corporate video production. If you have a corporate video production in Singapore, you should be able to find a local production company to help you with everything from conceptualization to post-production. Of course, there are a few basics that any production company for corporate video will include. Here’s a look at some of those essentials and what they can do for you.
Corporate video production is not just about documenting a product launch or an important business event. It can include anything that you want it to. Think about your requirements and the type of message you want to communicate to the public or to a prospective client. Other ad-hoc tasks might include hiring and properly scheduling event staff including camera operators, sound technicians, makeup experts, editors and other crew members for the job. Depending on your budget, you may also need to recruit a film critic or two and set up an event space. If you’re targeting a global audience, then hiring a corporate video production company in Singapore is highly advisable.
However, before you can get to the post-production stage, you first have to make your corporate video. A lot of small businesses start out by simply filming their employees doing something fun in the office. However, most business video productions need a bit more ambition and creativity to ensure that they’re effective and entertaining. It’s always best to start with an idea that’s relevant to your business and that you can execute.
A corporate video production in Singapore might range from simple videos featuring the everyday work routine of the employees to more elaborate videos with various topics such as how to increase company productivity or set up a new diversified marketing campaign. Since corporate videos are usually meant to showcase your company to a larger audience, it’s important to consider not just the audience but their interests as well. For example, a funny video aimed at a younger crowd will obviously be more interesting to a younger generation than one aimed at middle-aged men. You should also ensure that the content of your videos are relevant to your target audience so that they will find the video both entertaining and informative.
Once you’ve got your basic concept in place, you can start scouting for talented local talent. One of the most successful corporate video production productions in recent years was produced by a team of local artists in Singapore called Soma Entertainment. Their hilarious videos won an Academy Award for Best Corporate Video and their corporate video productions became the talk of the town. Local talent such as filmmakers Albert Ong and Kua Kang are among the most sought after in the international film industry, so you’ll want to make sure that you have them onboard for your project.
Of course, local talent isn’t the only option for high quality corporate video production in Singapore. One of the most popular options is to go with live action videos, which are typically short videos that showcase a single product or service. Live action videos are also a great way to promote a product or service because it allows you to reach out to a larger audience without making a huge investment in traditional marketing campaigns. Some of the most successful live action videos have included everything from advertisements for major retail outlets to television shows that focusing on a single product.
When you choose the type of corporate video production that works best for your business, you will also want to pay special attention to the voice of the video. While many artists in Singapore have mastered the art of drawing people in, others are known for having flat voices and delivery that can come off as generic. As such, when you cast locally, it’s important to select a voice that has a unique voice instead of hiring an impersonator. The same goes for how the video is presented. While some Singaporean artists have mastered the art of creating multi-layered videos with multiple scenes and angles, others are known for making simple two-dimensional videos that lack impact. To ensure that your corporate video production reaches the widest possible audience, consider getting local talents to provide background music for your video so that the production is more apt to be accepted by viewers.
Regardless of which direction you take when it comes to your corporate video production in Singapore, it’s important to remember that your goal is to build trust in the minds of your audience. By providing them with clear and concise images and a steady stream of engaging words and dialogue, you can help to establish trust while at the same time creating awareness about your company’s products or services. After all, who does’ you know who may be an ideal candidate for your company’s product or service? With the right approach, you can create engaging videos that can truly make a difference in your brand’s success.